We help multinational organizations optimize indirect procurement, corporate travel, expense, and payment programs across APAC and China, aligning regional execution with global frameworks while adapting to local market realities.
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Corporate travel, expense & payments
Programs that work across markets, not just at headquarters. From TMC selection, hotel and air sourcing to travel technology, corporate cards, virtual payments, and expense management, we help organizations build integrated, globally aligned programs.
Indirect procurement
Visibility and control over spend that is often fragmented across countries. Category strategy, supplier consolidation, RFPs, governance, cost optimization and operating model design.
Global standards as the foundation.
We help multinational organizations implement global indirect procurement, corporate travel, and payment frameworks across APAC and China, preserving governance, consistency, and control.
Local expertise where it matters.
We adapt where local regulations, supplier ecosystems, technology, or commercial realities require it, ensuring regional programs remain effective without unnecessary exceptions or fragmentation.
Global frameworks wherever possible. Local adaptation where necessary.
APAC program review
An independent assessment of your travel, indirect procurement, or payment programs across APAC, identifying opportunities in spend, suppliers, policy, technology, and governance.
Sourcing and suppliers
From RFPs and supplier selection to negotiation, contracting, and performance management, we help optimize regional supplier relationships and deliver measurable value.
Interim leadership
Experienced, hands-on leadership to manage regional programs, supplier transitions, technology implementations, and business transformation without a permanent hire.
Experience as a corporate buyer, a supplier and a payments provider.
We understand global governance expectations and APAC market realities, ensuring regional solutions work locally while remaining aligned with global frameworks.
No supplier commissions or referral fees. Advice is based only on what is best for your program.
Eastbound Advisory is an independent boutique consultancy specializing in indirect procurement, corporate travel, and payments across Asia-Pacific.
Ruben Godvree
Founder and Managing Director
His background includes senior leadership roles at Nike and A.P. Møller–Mærsk, experience in China’s fintech and virtual card issuing industry at Oceanpayment, and business integration and transformation work with Travix, part of Trip.com Group.
A short note about your travel or procurement priorities in Asia-Pacific is enough. We will reply within 24 hours.
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